Not standard, style.

I believe that strong communication, clear strategy, and personal attention make a real difference.

BTL WORKS is a boutique digital marketing studio for dental clinics, aesthetic clinics and physicians: social media, content, ads, websites and SEO. Based in Istanbul.

Talk to us → See work →
Dental · Aesthetic · Physicians · Digital Showcase

Portfolio

Selected work.

Selected Instagram content and social media work for dental clinics, aesthetic clinics and physicians, based in Istanbul.

Approach

Strategy. Story. Touch.

Boutique social media management for doctors and clinics covers four pillars: brand strategy, content production (Instagram Reels, video editing, photography, copywriting), Meta and Google Ads management, and continuous account stewardship with monthly reporting.

01.

Strategy

Understanding your brand, mapping your target patient, building a plan for the right message at the right moment.

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02.

Content

Shooting, editing, copywriting, visual design. Every frame passes through our hands. Custom, not stock.

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03.

Paid Media

Meta & Google Ads management. We sharpen the target audience and channel the budget where it matters most.

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04.

Continuity

Single point of management. Personal attention. Monthly reports. No surprises — just rhythm.

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Product · built by the BTL WORKS team

The team that runs your ads also built the software that keeps patients from slipping away.

The BTL WORKS team runs Meta and Google ads, and in every clinic we saw why inquiries from ads get lost. Monostron, a CRM built only for healthcare, was written to close that gap: it gathers patients from every channel on one screen, its AI assistant sends the first reply and keeps following up. Setup and team training come from us.

  • One inbox. Instagram, WhatsApp, Messenger, Telegram, Meta ad forms and your website form on one screen.
  • An assistant that learns you. It never makes up an answer and asks your team. With every reply you approve, it sounds a little more like you.
  • No patient slips away. Unanswered patients are flagged and follow-up tasks open automatically.
  • Ads to patients, visible. See how many patients came from which form and campaign. The team running your ads optimizes them with this real data.
  • Built for health tourism. Hotel, ticket and operations files on one patient card, from the first message to the flight.

Is your advertising bringing patients? Stop guessing, see it.

Explore Monostron → Request a demo at monostron.com ↗
app.monostron.com/panel/gelen-kutusu
Monostron inbox: WhatsApp, Instagram, Messenger, website form and Meta ad messages in one list (demo clinic)
Inbox · with demo clinic data

The journey of a message

  1. 1New message
  2. 2First reply nights and weekends included
  3. 3Details collected
  4. 4Follow-up
  5. 5Appointment

Philosophy

An octopus doesn't swim with one arm.

Strategy, content, paid media, continuity — they cannot be separated. They are arms of one body. The moment you detach one from another, the work falls short.

Read our philosophy →

"Here, everything originates from one mind. While the shoot is happening, the creative for next month's campaign is already in motion. When a video is being edited, its caption is already being drafted."

Yunus Badeci · BTL WORKS

Frequently asked questions.

Which sectors does BTL WORKS serve?

We work with dental clinics, aesthetic clinics and physicians, whether a single-doctor practice or a multi-doctor clinic. We are based in Istanbul. We provide social media management, content production, Meta and Google Ads management, websites and SEO.

How are you different from a conventional social media agency?

At BTL WORKS the single point of contact is Yunus Badeci: strategy, shoots, editing, paid media and reporting are run directly by the founder. With no hand-off layer in between, the brand voice stays consistent at every touchpoint. This is also why we work with a select number of clinics.

What services do you offer?

Our method has four stages: Strategy (brand voice, target patient, content architecture), Content (in-clinic professional shoots, video editing, copy, visual design), Paid Media (Meta and Google Ads campaign management) and Continuity (monthly brief, reporting, account management). Alongside these we offer websites and SEO, and Monostron, a CRM built for healthcare.

Which platforms do you use for paid media?

Meta Ads (Instagram and Facebook) and Google Ads (Search and Display). Audience targeting, creative strategy, A/B testing, budget allocation, conversion tracking and pixel setup are included. The ad budget is spent from the clinic's own account and is separate from our fee.

How does the process start?

Reach out through the contact form or WhatsApp. We start with a conversation about your brand, your target patient and your expectations. Then we build a custom strategy and monthly plan. Once you find it a fit, the work begins.

Contact

Let's bring your brand to the digital showcase.

A storefront is what stops you when you pass by; today, a brand's storefront is its social media. Let's build a window that doesn't just catch attention but stays in mind — because first impressions are made in seconds.

For clinics that want WhatsApp, Instagram and form enquiries in a single inbox and followed through to the appointment, we also set up Monostron, the healthcare-only CRM built by the BTL WORKS team.

Office

Esentepe, Keskin Kalem Sok. No: 17
34394 Şişli / Istanbul

Founder

Yunus Badeci

Email

info@btlworx.com

WhatsApp

+90 538 059 92 32 ↗

The clinics and doctors we work with.

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Philosophy

The integrated approach

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Yunus Badeci

Founder of BTL WORKS

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Methodology

Six stages, four pillars

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