Method · 03
Meta & Google Ads management. We sharpen the target audience and channel the budget where it matters most. Regulation-first, surgeon-aware.
Paid media for clinics is regulation-first. Every claim, every image, every targeting decision passes through the same filter as organic content. The fastest path to a clinic's reputation problem is a paid campaign that ignores regulation. The fastest path to wasted spend is a campaign that ignores patient psychology.
Our principle: paid media amplifies the strategy. It does not replace it. The campaigns that work are the ones that look and sound like the clinic's organic content — only with sharper targeting and tighter budget control.
Awareness campaigns for top-of-funnel reach. Remarketing for warm audiences. Message campaigns that route patients directly to WhatsApp. Reels-format ads built from organic Reels — they outperform purpose-built ad creative.
Search campaigns for high-intent queries — "dentist [city]", "rhinoplasty cost Istanbul", "hair transplant clinic". Local search ads for Maps presence. Performance Max only when content has been pre-vetted for regulation.
Mid-funnel placement for clinics with established YouTube content. In-stream ads for surgeon narratives and treatment explainers. Less common for clinics, but high-quality when used well.
For aesthetic and dermatology clinics targeting younger patients. Always within Turkish health-advertising rules and TikTok's own healthcare content policies.
We work to budgets that match the clinic's stage. Early-stage clinics get heavier brand reach. Mid-stage clinics shift toward conversion. Mature clinics with organic momentum can dial back paid spend significantly. The budget allocation is reviewed quarterly with the clinic.
"Paid media amplifies strategy — it doesn't replace it."
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