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Methodology

A clear architecture for healthcare marketing.

Six-stage clinic journey. Four method pillars. One integrated practice. Built for clinics that want clarity over noise.

The six-stage clinic journey

Each engagement begins here. The sequence isn't a checklist — it's a structure that lets strategy and execution stay aligned over months and years.

1

Clinic diagnosis

Analysis of clinic type, surgeon portfolio, current digital presence, target patient profile. The starting picture in detail.

2

Strategy + regulatory framework

Brand voice defined. Surgeon character mapped. Regulatory protocols (Turkish medical regulation, KVKK, GDPR where relevant) brought into the operating frame.

3

Content production system

Monthly shoot, edit, copy, and visual direction. Surgeon-led content. Custom output, not stock. Topical clustering for SEO + brand depth.

4

Paid media

Meta and Google Ads. Targeting, creative, regulatory review. Budget tightly linked to strategy, not to vanity metrics.

5

Patient communication + WhatsApp

DM and WhatsApp Business management. Tone, speed, regulatory compliance. CRM integration where appropriate.

6

Measurement, reporting, continuity

Qualified messages, appointment conversion, new patient count, lifetime value. Monthly transparent reporting. Quarterly strategy review.

The four method pillars

Each pillar has its own depth, but they work as one. The strategist also briefs the content team, who also reviews paid media, who also reads the monthly results. The walls between disciplines are deliberately thin.

Where to go next

Philosophy — the worldview behind the method.
Founder bio — who runs the studio.
Health Tourism Marketing Guide — the depth of the field in writing.
Talk to us on WhatsApp.