Service · Health Tourism
Health tourism marketing is an end-to-end partnership for clinics in Turkey that serve international patients in hair transplant, dental, aesthetic surgery, IVF and bariatric care. It brings multilingual content, international SEO, paid media in target languages and multilingual WhatsApp operations into one system, so clinics build direct demand and depend less on facilitators. Istanbul × Dubai.
An end-to-end marketing partnership for clinics that serve international patients. Hair transplant, dental, aesthetic surgery, IVF, bariatric, ophthalmology — built around the unique requirements of cross-border patient acquisition.
The work covers multilingual content, international SEO, paid media in target languages, multilingual WhatsApp Business operations, regulatory compliance across Turkey + EU + GDPR, and integration with the clinic's operational infrastructure (transfers, hotels, translators).
1. Clinic diagnosis and target-market selection — analysing the clinic, picking 2-3 priority markets.
2. Brand strategy and regulatory framework — multi-regulator compliance built in from day one.
3. Multilingual content and international SEO infrastructure — website architecture, hreflang, native-speaker editorial.
4. Paid media and organic flow — Google Ads, Meta Ads, YouTube Ads in target languages.
5. Multilingual WhatsApp Business and patient communication — API setup, language-specific reps, CRM integration.
6. Measurement, reporting, and continuity — qualified message flow, consultation rate, deposit conversion, LTV.
For the in-depth thinking behind this service, read the Health Tourism Marketing Mega Guide — a 6,900-word reference covering the patient decision journey, three core treatment areas (hair, dental, aesthetic), multilingual content strategy, international SEO, regulation, WhatsApp Business, facilitator dynamics, operational infrastructure, budget planning, and measurement.
"Health tourism marketing is not a campaign — it is the ongoing management of an international patient-experience system."
→ Read the mega guide — the full architecture.
→ Methodology — how we structure the engagement.
→ Founder — who runs the studio.
→ Talk to us on WhatsApp.
Frequently Asked Questions
Content in English, Arabic and German; Meta and Google Ads campaigns by target country; multilingual landing pages; WhatsApp templates that manage the international patient journey; conversion tracking and monthly reporting. It goes beyond standard social media management to build the international patient funnel end to end.
Strong markets for Turkish health tourism include the United Kingdom, Germany, the Netherlands, Saudi Arabia, the United Arab Emirates, Qatar, Bulgaria, Romania and the United States. Each target country gets its own creative, its own message and its own budget management.
We do not publish fixed packages or list prices. The budget is set in the first conversation, based on the clinic's scale, the treatment areas targeted, the number of target countries and languages, and whether paid media is included. Ad spend is paid from the clinic's own account and is separate from our fee.
Yes. BTL WORKS also works in Dubai; dentists and aesthetic clinics based in Dubai get the same boutique approach to strategy, content and paid media. The health tourism service on this page is different: it helps clinics in Turkey attract patients from abroad.
Hair transplant, dental treatment (implants, smile design), aesthetic surgery (rhinoplasty, breast aesthetics, liposuction), laser eye surgery, bariatric surgery, orthopaedic surgery and IVF. Each treatment needs a different patient profile and a different marketing language.